CASE WEB · GASTRO BRAND 2025
Jamón Casero
Digital identity for an artisanal charcuterie brand with over 55 years of history in Bogotá.
VISIT SITE
The site
A brand with over 55 years of tradition, but no digital presence. We designed its online identity: product photography front and center, characterful typography, and a warm palette that evokes the artisanal process. The site speaks to both the end customer and the distributor, with WhatsApp ordering built in.
The craft
The brand rests on a family recipe passed down through generations. The site puts that story ahead of the catalog: build trust in the craft first, then take the order. The editorial identity turns the artisanal process into the selling point.
In your pocket
The experience was designed mobile-first: for a neighbourhood brand most traffic arrives from a phone, and ordering on WhatsApp stays one tap away from anywhere on the site.
CLIENT
Jamón Casero
ROLE
Creative direction
Web design
Development